When reading, our brains tend to grasp the shape of whole words rather than individual letters. In fonts with an exceptionally high x-height, the eye may have trouble distinguishing these word shapes, making reading more difficult. Contrast is the variation in stroke width within the letterforms.

• That’s not necessarily a deal-breaker unless the designer knows the font will need to be used at smaller sizes.
• Considering a font’s history before selecting it can add an extra layer of depth and creativity to your design.
• But it’s a good idea to determine at the start of a project whether translation is likely.
• As a business owner, you might have already defined the brand voice that helps you build a strong connection with your consumers.

Let’s say I’m working on designing a poster to advertise an event. On Pinterest, I searched for “bold poster design” and this is what I found. There’s a lot of fun typefaces that might inspire the next one you use for your design. You can preview preset text samples, or you can type or paste text. In addition, you can view samples as single lines of text or multiline text, and you can view a text sample as single lines of text in increasing font sizes. Whether that mood is formal or informal, fun or serious, modern or classic, or something else entirely.

Decorative Fonts

For instance, you can try combining Didot and Rockwell; you see that they simply don’t mesh well together because they both have a heavy presence. Perfect fonts don’t exist, but there are perfect use options when a font harmonizes exceptionally well with a project. Also, I usually look for larger font families (typefaces) so that we always have a few extra weights on hand as the brand grows.

Click on the ‘Font Pairs’ dropdown to access the available font pair options. Visme offers hundreds of font pairs, including the ones listed in this article. In the example above, Blackjack, a script font, is combined with another script font, Milkshake, resulting in a very jarring design. The example on the right, however, uses the more neutral Montserrat Light, making the design much more pleasant and readable. A good tip to remember is that consistency is crucial to a professional-looking design. One way to do this is to assign a role to each of the fonts used throughout your document.

Characteristics of a Good Brand Font

A typeface is a collection of fonts while a font refers to a specific style or weight within a typeface family. But Helvetica Bold is a specific font within the Helvetica typeface family. Here’s a visual example so you can see the difference between a typeface and fonts. In almost all projects, it’s important for the typeface being used to at least support extended Latin characters, like accents and umlauts. Not being able to spell words or names because accents aren’t supported can make a project look unprofessional at best.

Choose the best gaming fonts from our extensive typeface collection to level up your video game design projects. Finding a good font for your game is essential because cool fonts infuse your game with individuality. However, fonts unsuitable for games can seriously compromise the gaming experience. If you want to use several typefaces, determine the function of each of them. Decide which font will attract attention and which should handle the practical functions.

A Non-Designer’s Guide to Pairing Fonts

Though, they only gained popularity in the 1920 –30s thanks to the Bauhaus movement. Also remember that you need to be able to emphasise text, for example, by using italics. If possible, choose a typeface that provides a wide range of weights and styles. A good brand font strikes the perfect balance between uniqueness, legibility, and a harmonious fit with your overall brand identity.

You can use them as your brand fonts as they are usually better for headers and logos. In this section, we’ll discuss 6 major types of fonts and the message that each type conveys about your brand. We’ve also included some logo templates that you can customize using these fonts. Fonts can have many different purposes, from communicating basic information to expressing a complex theme or emotion. That’s why iit’s important to have a clear understanding of what you want to achieve with your font choice, as well as who you’re trying to appeal to.

How important is legibility in a typeface?

By the end, you’ll be able to make an informed decision and choose a font that fits your unique brand personality and excites your target audience. The second is how you use typography to create a mood or design aesthetic to attract a specific audience. Some typefaces are neutral enough that they can be paired with hundreds of other fonts. But others have such unique character that suitable combinations are limited. It’s important that all visual elements—not just typefaces—match and support the impression the brand wants to give to the public. It’s important for designers to consider the mood of the project and how the typefaces they’re considering reinforce or clash with that mood.

See how the differences in the anatomy of the two fonts on the right create an overall appealing design? Meanwhile, the two on the left simply don’t work well together because they’re too similar. While serif fonts convey a sense of tradition and sophistication, sans serif fonts have a modern and clean aesthetic. These fonts fit seamlessly into “everyday designs” across a range of industries, from sports brands to tech companies.

In this article, we will focus on these questions and showcase the most captivating icons and illustrations from TypeType typefaces. Last time, we covered optical compensation, uppercase and lowercase character heights, and the concept of contrast. In this article, we will finally focus on glyph design specifically.

Also known as display fonts, decorative fonts are appealing and unique typefaces. You can’t get more creative than these fonts while creating a typographic brand name. Most decorative fonts are suitable for various industries and needs due to their unique and how to pick fonts for website customized features. Unlike serif fonts, sans serif fonts have smooth edges, which gives them a clean, sleek and modern look. Visme offers a series of premade font combinations that are specifically designed to work together and provide a pleasing aesthetic.

Air New Zealand and The New York Times fonts are good examples of this. Over time, this consistency strengthens your brand recognition and makes it easier for people to identify your brand. It also conveys a sense of reliability and shows that the brand is a constant that can be trusted. In The 6 Figure Freelance Designer, you’ll learn how building a successful business as a freelancer is possible anywhere with an internet connection.